When selecting the cast that were to use to portray the characters for the teaser trailer, we sought out an assortment of different individuals within our social groups and our school that we thought gave off an 'ordinary school student' presence, however still able to present us with a sense of an individualism in personality that the audience could relate to that we hoped got through during the short duration of the trailer. When selectinig the cast, we aimed at making it as diverse as possible in terms of both gender and race, this way, the audience could at least relate to one of the characters being shown. During the shooting of the scenes we also attempted to steer away from obvious stereotypes in character persona's, and trying to give the characters ,ore of a unique personality as opposed to cliché d ones e.g. the urban black youth with a troubled family background.
For the trailer to be successful, the selection of the right characters was crucial. We as a group believe this because; if the audience couldn't make a connection between them during the 2 minute of the trailer it decreases the likelihood of them maintaining an interest in the media product.
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