We created a Youtube account which is a video sharing website which anyone with an account can upload clips. Many films have their own youtube channel to spread teaser trailers / directors comments or interviews with characters. Our youtube channel will be used to upload the trailer and can be interlinked with Twitter & Facebook so each person on these platforms will have access to view the videos we upload. We can also embed the video onto our film website.
Youtube is good to create a buzz around a film, and has been used many times before, for example
http://www.youtube.com/user/WarnerBrosPictures ( contains many of their productions )
or more specifically , an actual channel just for the movie http://www.youtube.com/user/ScottPilgrimTheMovie - which contains trailers and supplementary material for fans.
The reasons why we chose to upload our trailer to YouTube varied. For one, YouTube is attributed to be one of the single most important website on the internet, garnering at least 1 billion views a day. This type of site traffic measurement fuels aspiring artists who wish to attain some form of fame. A key example is Fede Álvarez's Ataque de Pánico! The short film comprises of an invasion of robots in a city in Uruguay. The official production budget of the film was given as only $300. In addition to writing, editing and directing the film, Álvarez created the visual effects based on computer generated imagery. The success has lead him on to more prestigious projects, working with director Sam Raimi (Evil Dead series, Spiderman films) who has hired Fede to work on several projects with him.
Another reason why we chose YouTube is, unlike other video uploading websites, there are several options for the user to interact with the video. A tool that YouTube has pioneered in recently which has proved successful amongst YouTube users is the 'like/dislike' button. Users are given the opportunity to express their satisfaction/dissatisfaction towards a particular video. This would prove useful for our evaluation section regarding audience feedback. Another addition is the comment feature. Again, users are able to express their opinions more openly as opposed to the 'like/dislike' button, giving us more in-depth knowledge about what can be improved in our trailer.
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