The storyboard method...

With the general plot of the trailer and what we want to give away established we set out to storyboard what we wanted to capture on film. Knowing what we went the viewer to see makes shooting and drawing up a storyboard much easier as teaser trailers are not necessarily linear and therefore may mean that we will be shooting totally unrelated clips at the time, however when put into the sequence of the teaser trailer will then begin to make sense.

In an attempt to keep everything organised we decided to involve several themes;
1. Red Herrings - This film involves a plot twist, so it is perhaps ideal to mislead the viewer. Strictly speaking, not to blame other characters, but to divert attention to events.

Above is the first idea that has been drawn up.

Even though we have decided on a rough outline of the film as a whole in which the teaser trailer is supposed to represent, we purposely did not give the storyboard a plot. This was because, by hiding information from the viewers, it makes them want to see more. This is the foundation of any teaser trailer, hide important plot points from the viewers and this will increase the likeliness of them seeing it because humans are naturally curious. And since humans are naturally curious, they'll perhaps go see this film in regard to the teaser trailer they saw.

We chose this route of ambiguity concerning the teaser mainly because of one trailer in particular; the new Star Trek picture had a peculiar teaser and consisted of a construction site with construction workers constructing a UFO. That was essentially it, and this roused suspicion amongst the other media students and they wanted to learn more about the film. Luckily, our teacher already had the actual trailer at hand.




The difference between the teaser trailer and the final trailer was vast. One came across as still in the process of perfecting the film, and the other did everything it could to get the message across that this film is packed with CGI, sex, violence, sci-fi, effective editing, etc.

Another teaser trailer that had intrigued us was I, Robot. This teaser uses the total immersion effect meaning, that this trailer does its best to immerse the viewer into the world of the film. The advert consists of a robot being advertised as the answer to the future, and the viewer should consider purchasing one. This form of post modern media has absolutely nothing to do with the film's plot and instead masquerades as an advertisement for a product instead. I believe the total immersion effect is very useful, because it allows the viewer a brief insight into a different world. Another way of looking at it is, that it is another interacting method for viewers who aspire to engage in the activities of a utopian future.

The reason why we as a group supported this tactic is because of the factor of human curiosity. People innately desire knowledge of something and would most likely strive to obtain it by any means necessary. So the fact that I have a problem on paper, and lack the solution on paper influences the regular consumer to go to the cinema and watch this film.