Today, We discussed what initial ideas we can experiment with. We kept everything within 3 points to maintain order.
The idea must be:-
1. Simple - Our target isn't to complicate things. According to Occam's razor, "entities must not be multiplied beyond necessity". Or in Layman's terms, the simplest explanation is usually the correct one.
2. Effective - Our marketing campaign must incorporate prestigious elements and factors concerning modern day life. For this reason, we're relying primarily on subtlety and evocation.
3. Target - Our key objective is to sell this film to a wide variety of groups and subcultures. This will be the most difficult stage since we will be referring back to the script, film, editing process, social networking sites, etc., intermittently.
All these points help to establish an aura of control and acknowledge how important it is to identify with audiences and institutions since these organisations decide what they want to see, why they want to see it and how much they're willing to pay to see it.
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